Brand Guidelines

Learn about the Zuva brand and how to effectively use our logos, colours and typography.

Logo Variations

The logo is comprised of an icon, which can be used on its own, and a wordmark. The logo is available in 3 colour variations and can be used on 6 different background colours. The primary colour variation for the logo is the cobalt and yellow colourway and can be used on white or light grey backgrounds. As this is our primary logo, it should be used as the default choice unless the background colour does not permit. The dark colour variation is white and yellow and can be used on darker backgrounds, such as our cobalt, navy or denim colours, as well as black when necessary. The last colourway is our yellow variation, which is specifically designed to be used on a Zuva yellow background and is cobalt and white. This version is used to pop on the bright yellow background and should be used for emphasis. You can download .jpeg and .png versions of our logo and logomark.

Download Logo & Icon

Logo Exclusion Zone

The logo exclusion zone is the minimum amount of space required around the logo when it is placed next to other elements. The logo and icon’s exclusion zone is equal to half the height or width of the icon at any given size, marked as “x” in the diagrams.

Logo Unacceptable Use

Disproportionate size

Repeating logo

Logo on a complex background image

Cropping out logo

Stacking icon and workmark

Unassigned background color